paid social / ppc
paid social / ppc
paid social / ppc
what is Paid Advertising / ppc all about?
what is Paid Advertising / ppc all about?
Paid Social and Pay-Per-Click (PPC) advertising are two of the most effective ways for businesses to get in front of their ideal customers online. These strategies involve paying to place ads on platforms like Google, Facebook, Instagram, LinkedIn, and TikTok, ensuring that businesses reach the right people at the right time. Unlike organic marketing, which relies on slow, long-term growth, Paid Social and PPC provide immediate visibility by placing ads directly in front of targeted users.
Paid Social focuses on delivering ads within social media feeds based on user interests, behaviours, and demographics, making it perfect for brand awareness and engagement. PPC, on the other hand, typically refers to search engine ads, where businesses bid on keywords to appear at the top of search results when people are actively looking for a product or service. Both methods ensure that marketing efforts are data-driven, measurable, and scalable 📈.
Get your brand in front of the right people with data-driven PPC campaigns.
We optimise every ad for maximum ROI, more leads, more sales, less wasted spend.
Let’s make your ads work smarter 🚀
how does it work?
how does it work?
The process behind Paid Social and PPC advertising is designed to maximise reach, engagement, and conversions. It begins with identifying the right audience, whether through interest-based targeting on social platforms or keyword bidding in search engines. Advertisers set budgets and create compelling ad creatives, which can include images, videos, or simple text-based ads.
Once a campaign is launched, platforms use machine learning and algorithms to optimise delivery based on user interactions 🤖.
If an ad is performing well, the platform pushes it to a larger audience; if engagement is low, adjustments can be made in real time to improve results. The best part? Advertisers only pay when a specific action occurs, such as a click, impression, or conversion, ensuring that every dollar spent is trackable and optimised for maximum return 💰.
Get your brand in front of the right people with data-driven PPC campaigns.
We optimise every ad for maximum ROI, more leads, more sales, less wasted spend.
Let’s make your ads work smarter 🚀
WHY DOES IT WORK?
WHY DOES IT WORK?
Paid Social and PPC work because they tap into user intent and online behavior. Social media platforms collect vast amounts of data on users, allowing advertisers to serve hyper-relevant ads that feel natural in the user’s feed. This level of precision targeting increases engagement and makes ads more effective.
PPC is equally powerful because it targets people who are already searching for a specific product or service 🔍.
Unlike social media ads, which introduce brands to new audiences, PPC ads capitalise on existing demand, making them highly effective for conversions. Both strategies provide real-time data and insights, allowing businesses to test, tweak, and improve their campaigns continuously for better performance and ROI.
Get your brand in front of the right people with data-driven PPC campaigns.
We optimise every ad for maximum ROI, more leads, more sales, less wasted spend.
Let’s make your ads work smarter 🚀
WHEN is it best to use?
WHEN is it best to use?
Paid Social and PPC advertising are best used when businesses need fast, scalable results. They are ideal for product launches, seasonal promotions, lead generation, or when organic marketing isn’t delivering enough traffic 🚀.
If a business wants to increase brand awareness, Paid Social is the perfect tool to get in front of the right people. If the goal is to capture demand and drive sales from people actively searching for a solution, PPC is the way to go.
These strategies are also game-changers for businesses looking to retarget website visitors who didn’t convert the first time.
By leveraging remarketing campaigns, advertisers can stay top-of-mind and encourage potential customers to take action. Whether the goal is brand visibility, engagement, or direct sales, Paid Social and PPC provide a proven, measurable way to achieve it 🎯.
Get your brand in front of the right people with data-driven PPC campaigns.
We optimise every ad for maximum ROI, more leads, more sales, less wasted spend.
Let’s make your ads work smarter 🚀
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Get your brand in front of the right people with data-driven PPC campaigns.
We optimise every ad for maximum ROI, more leads, more sales, less wasted spend.
Let’s make your ads work smarter 🚀