To drive awareness and footfall, we executed a multi-channel campaign that combined both digital and local outreach:

• Social Media Marketing: We created and managed engaging organic and paid campaigns across Facebook and Instagram to generate buzz in the weeks leading up to the launch. Content was focused on showcasing the showroom, highlighting popular flooring options, and positioning Craig Taylor Floors as the go-to destination for both homeowners and businesses.
  
  
  

• Pay-Per-Click Advertising (PPC): Targeted Google Ads campaigns were deployed to capture high-intent search traffic from people actively looking for flooring services. These campaigns helped drive both website visits and in-person showroom visits.
  
  
  

• Local Partnerships: We leveraged relationships with local press and popular local venues to broaden the campaign’s reach and tap into established audiences. This included feature placements and mentions in well-read local publications, as well as collaborations with local lifestyle and interiors brands.